Amazon Account Management & Optimization

Your Amazon account deserves more than manual management

You're losing the Buy Box without understanding why. Listings get suppressed for non-compliance. Your Account Health Dashboard is turning red. Or you simply want to launch your catalogue on Amazon without spending six months figuring it out.

Aïves Consulting has direct access to Amazon's Seller Partner API (SP-API), enabling programmatic auditing, correction and monitoring of your account, where most consultants still work manually through Seller Central.

Complete technical audit

Our audit covers the critical dimensions of your account:

• Account Health: analysis of performance metrics (ODR, Valid Tracking Rate, Late Shipment Rate) and identification of priority corrective actions.
• Listing quality: detection of incomplete, miscategorised or rule-violating product pages (titles, bullet points, browse nodes, images).
• Regulatory compliance: verification of compliance attributes (UKCA, REACH, GPSR, nickel/lead/cadmium directives for jewellery) and automated gap-filling.
• Intellectual property: trademark risk scan across your catalogue with remediation recommendations.

Bulk correction and enrichment

Fixing 50 or 500 listings one by one in Seller Central takes weeks. Via the SP-API, we generate update files (Partial Updates, feeds) that correct your entire catalogue in a single operation:

• Title and bullet point rewriting per Amazon style guides
• Browse node correction and recategorisation
• Injection of missing compliance attributes
• Generic keyword cleanup (deduplication, removal of terms already in the title)

Listings that sell, not just listings that comply

A compliant listing isn't a listing that sells. On Amazon, the buyer compares in seconds: next to a thin listing (a title, a photo, three lines), a big brand's page unfolds a banner, lifestyle visuals, clear arguments, a comparison table. This is what Amazon calls A+ Content, and according to Amazon it lifts conversion by 20 to 40%. It's free with a brand account, but producing it by hand costs a designer per listing, so most catalogues stay bare.

We generate these pages with AI, from your existing catalogue, even an incomplete one, and a single photo per product. The hero visual is created while faithfully preserving your real product; the copy rebuilds the title, description and selling points. Across the whole catalogue, hundreds of listings up to several thousand, not just your best-sellers.

Your brand's voice, not an AI's

The usual complaint about generated content is that it sounds fake and interchangeable. We analyse your brand DNA, your website, your listings, the way you speak to your customers, to derive a voice. Each listing is then written in that voice, with guardrails that ban clichés and a check that verifies your rules before publishing. For Joe Cool (fashion jewellery, Amazon UK), that means polished British English, a lively tone, and zero filler phrasing from one listing to the next, live on the marketplace today.

Continuous monitoring

Beyond a one-off audit, we set up recurring tracking of your account:

• Buy Box loss alerts with causal diagnosis
• Open case tracking and Amazon deadline monitoring
• Detection of suppressed or inactive listings
• Monthly account health report with recommended actions

Who is this for?

Existing sellers in trouble, your account is accumulating warnings, listings are being removed, you don't understand compliance requirements. We restore your account to good standing and give you the tools to maintain that quality.

SMEs launching on Amazon, you have a catalogue but not the marketplace expertise. We structure your entry: correct categorisation, optimised content, compliance from day one, monitoring from the start.

Approach

Free 30-minute initial diagnostic. Then either a packaged mission (audit + correction + delivery of upload-ready files) or monthly support depending on your needs.